Testimonials About Our Dentistry Programs

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Letter to Dr. James McAnally, CEO, Big Case Marketing

What I have learned from you in this past year will never be taught in any ADA, AAID, ICOI, or AGD meetings!

Everything you teach Big Case Marketing, works! From external marketing (making noise in the market), to bringing in the patients (dental disasters and fearful), and then ethically selling to them. The sales funnel you teach really works too.  Many mouth these concept but few seem to deliver on it.

It ALL works. The SALES systems that are utilized by the team to capture the leads, the behavioral based phone slips you developed with Chris Mullins via the Phone Program really work. Thanks to our change in how we look at promotion, the patients are coming into our practice from everywhere!!

I was amazed to see that my implant & sedation cases were up 400% since I joined your Big Case Marketing program while my overall practice maintained itself in general routine cases. Now mind you, this was in the midst of elections, recessions, depressions, Wall Street melt downs, housing market crashes etc, etc.  Also, a big credit goes to Dr. Larry Brooks and the Smile-Vision team for making sure the simulations come in like clockwork.

Thanks again for the great service you and your great team!

Irfan Atcha D.D.S.  NW Indiana, Chicago Downtown

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“I have just completed Dr. James McAnally’s Case Acceptance Program.

For the first time, I am going home with tangible, organized steps and systems to immediately implement increasing case acceptance on large profitable treatment plans.

I would highly recommend his ethical selling system to any dentist who would like to raise their practice to the next level. He truly is the ‘Warren Buffet of dental marketing.’”

Dr. Lanny L. Lesser, Huntington Woods, Michigan

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“Within 45 days of hearing Dr. McAnally speak at the ICOI meeting, I took two of the secrets he shared back to my private practice and closed two cases for over $50,000 each.

I’ve gotten my guaranteed increase in my practice from the Program even BEFORE I attended the first Session.

The “case acceptance” packet alone has presold several $10K cases for me.

Below is one of the most recent checks from a Big Case!”
Dr. Wes Moore, Ft. Smith, Arkansas

“I found the Elite Program to be excellent.

James is extremely well organized and the handouts/materials from the first session were WORTH the price of admission along.  I joined to learn how to get more of the big cases in my office as my favorite thing to do these days, is to take a denture wearer and give them fixed teeth again. It changes their life forever and I like to participate. Without this Program my goal in this area simply wouldn’t have been possible.

There is minimal risk.  I have sold two $30K+ cases this week and had my first 200,000 month this year thanks to these cases.  I am in various stages of seven full arch implant supported bridges right now at about $30k + each as a result of what I have learned directly from James.

[Several months later:  We just had our biggest month over $210K production, $240K collection.] The marketing theory, ads, and case acceptance systems have been as promised.  My only regrets are thinking of all the cases that were under-presented and those patients now have less than what dentistry could have done for them.”

Dr. Greg Sawyer, Los Gatos, CA

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The maximum case acceptance program has helped me to increase the number of big cases I treat. It is a step-by-step system that is not a bunch of theory.

It does not require you to memorize scripts or become a slick, fast talking salesman. It does not teach high-pressure techniques, or any form of manipulation.

James has tested and improved his materials with the kind of dedication that you don’t see very often. If you have read The Checklist Manifesto, by Atul Gawande, and it resonates with you, you will appreciate James McAnally’s work.

Saying yes to a large treatment plan involves a multi step buying process, and the multi step buying process needs a systematic approach. James unravels the mystery of explaining complex dental treatment plans in a way that a patient can fully understand and accept your finest care.

The case reports that are created to give to a patient set me apart in such a unique way that I almost welcome 2nd opinions.  I know that the other doctors will not present such a thorough understandable and professional approach to their dental needs.

I recommend the maximum case acceptance program to any dentist that is willing to put in the time and energy needed to create something of value for him or herself, for the patient, and for the practice.

Dr. Scott R. (Kois Mentor)

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“The Big Case Marketing Maximum Case Acceptance Program excels at focusing in a very systematic approach to selling complex dentistry.

The course materials are arranged in a logical manner and offer the repetition of principles necessary to build upon themselves. It helped me to present treatment plans involving complex options and in making them easily understood by the patient.

On a personal level, several patients that I figured would “not follow through” wrote a large check (5 figures) up-front before any treatment began.

By following the outline of steps offered in James’ System, I have eliminated most of the time previously wasted with people who came in for consultation with no ability or desire to proceed with treatment!”
Dr. Mark Cohen,
L.A., Periodontist