Why Choose Our Dental Marketing Consultants

Simply put, Big Case Marketing is the only dental marketing consulting firm in dentistry focusing on just big case presentation and ethical selling systems specifically for the advanced trained dentist and his dental practice. The most sincere form of flattery is imitation which abounds as a result of the successes of our Members and Programs.

Our Founder Dr. James McAnally

Dr. James McAnally, Founder, and CEO. With 17 years in private practice and multiple fellowships, Dr. McAnally is no stranger to the rewards and tribulations of dental practice and the hands on treatment of patients with significant dental needs.

The genesis of the core Big Case Programs for finding elective cases and then ethically presenting treatment arose from the frustrations he personally experienced in his private practice related to those very topics. Interactions with colleagues, all experiencing the same frustrations, led to him to realize that tens of thousands patients annually are unnecessarily left untreated due to a lack of solutions and systems connecting highly trained members of the profession to patients needing services in ways that matter to the patient.

Out of that realization came the first core principle of our organization:

“Dentists with the most training have a higher ethical obligation to create patient understanding and to influence behavior so that good decision making is possible for each patient. Otherwise, patients needlessly forgo the benefits of what dentistry can do for them.”

Learn more about Dr. McAnally and hire the #1 Expert on Dental Marketing to your seminar.

Three Generations of Dentistry

Nearly 100 years of historical perspective, thanks to successive family members contributing to the profession, also means that he has an extremely rare insight on the never ending rise in difficulty practitioners face with communicating in ways to the public about the amazing capabilities dental technology offers. Every generation of dentists faces greater challenges as a technologically driven profession meets the real world inhabited by patients seeking to understand treatment choices and decide what’s best for their needs.

This century spanning perspective drives the second core principle of our organization:

“Simplifying complexity for the patient is a fundamental precept that dentists with advanced training must embrace if they are to put their skills to their best use. Anything less is a dereliction of professional duty.”

The first core principles of Big Case Marketing and the seeds of the turn-key ads and systems were germinated and solidified into today’s teaching systems delivered to Members during the latter half of Dr. McAnally’s clinical practice and continue to undergo refinement via their use in member practices around the world.

Our third core principle drives what you can expect as a Member doctor of any of our Programs and the results promised which is:

“We always do what we say we’ll do.  We conduct member meetings, be they in person or by phone, on time.  We finish what we start.  And we apologize and make things right if a mistake is made.”  .

Dr. McAnally maintains a role as the primary driver of updates to member programs, innovator of new programs based on changes in patient behavior and economics, a major contributor to the monthly member publication (Elite Doc’s Strategies Letter) and advisor to members in Programs via live sessions and coaching.