Dental Marketing:

UltimateDentalSpot Dental TV ad

Dr. X Produced $3,700,000.00 with

One 30 Second UltimateDentalSpot

Who will be the one doctor in your DMA (direct market area) to do the same?

Dear Doctor,

You can pick you jaw up off the ground and reattach it now.

The above is the honest to gosh truth. I'll share with you more of the incredible numbers produced in Dr. X's practice (in an ultra highly competitive US city) by one simple 30 second TV spot in just a moment.

There are very few holy grails left in this world especially when it comes to marketing for complex implant & reconstructive dental cases. If you happen to be reading this, you have stumbled upon one of those grails and if you are even luckier, you can obtain a big component to a much bigger financial success in your practice.

BUT..Only One Doctor Per Nielsen TV Market Gets the Holy Grail

If you're timing is right, you just might be the one incredibly lucky doctor in your DMA (direct market area as defined by Nielsen ratings) who is allowed (that's right you have to apply for the right to license this commercial) to use this production buster to deliver your dream production numbers.

FYI: If at any time, you want to reserve your place in line, jump to the back of this letter to the application, fill it out, attach your education qualifications and fax it. Doctors are considered in the order of applications received.

Okay, here are those amazing stats from Dr. X's practice in a Top Ten US Market:

1 Doctor, 1 Associate, a Couple of Hygienists PLUS 1 simple 30 Second Commercial

$2.4M in production by Doctor X (in top 10 US City)
$1.3M in production by Team

(Personally, I say, fire the rest of the team and do the $2.4M by yourself!)

This production was 100% fee for service.

Mainly advanced implant and reconstructive dentistry for Dr. X with a smattering of general dentistry crumbs thrown off to the associate and hygiene departments.

But that was last year and we're in a recession now, right?

Yeah..right. Not for the savvy marketers in the profession.

Here's what's happened (so far) in Q1 of this year in Dr. X's practice.

[BTW His market has more than its share of recession issues going on. Foreclosures, layoffs, etc.]

67 spots ran
480 phone calls came into Dr. X's practice
90 new patient exams occurred
$591,000.00 collected so far.

(that's JUST from treatment from those spots with more treatment plans still closing)

But...UNDERSTAND one thing. This isn't for just any doctor..

Let's be honest about a few things. Harsh dentistry realities are something that I am well known for. (i.e. shedding light on things that most prefer to pretend don't exist...)

Bloody honesty: If you are going to move up to the big time with the UltimateDentalSpot there are some things that MUST be in place in you and your practice.

If you are a novice clinician without advanced skills, the kind that never took any CE or advanced full mouth rehab. education, don't even think of attempting this. You would simply refer out your cases and who wants to refer millions in production to the guy down the street?

In addition, here are further realities.

One: You as the doctor need a decent personality and you had better have decent sales skills. If you have ZERO sales skills, that will be something else you will need my help with. Probably before you would ever consider applying to license the commercial although you certainly have the option of doing both simultaneously if you are that dedicated to more success.

Two: Your staff had better be decent on the phone because phone calls are going to roll in. TV advertising ain't cheap simply because the reach into the population is BIG and the financial rewards are BIG. I'll talk more about how I'll help make sure your staff can handle this later on in the letter.

Three: You will never get access to Dr. X or his location other than his practice statistics and the fact it he is in a top 10 TV market/top 10 US city.

Here's why? Imagine this. YOU are using this same amazing commercial AND YOUR documented results were distributed world wide. Guess what? (Surprise!) YOUR competition in YOUR city would find out how much money YOU were making and the results YOU were getting from one simple TV commercial.

What do YOU think would happen? Yep..(Another Surprise!) YOU would be quickly and widely copied (you can probably name three competitors right now who would do so - I certainly can!). Suddenly YOUR commercial wouldn't work so well (if at all!)...

If you can't understand that rationale and still ask to speak with Dr. X, you need not apply for the license either since you would be simply wasting your and my time since that access just isn't possible.

To Protect Your Investment and Results As Well:

In addition, for your protection, this same "veil of confidentiality" rule will be applied toyour successfulresults. No one will ever know about you, contact you, or connect you to THIS exclusive and guaranteed commercial.

Why? Again, because your financial gains must be protected just like Dr. X's.

In fact, each doctor using the commercialsigns a confidentiality agreement that they will not share their results with any other doctor or consultant outside of me. Big case simply can't not participate in things that endanger the financial results of EVERY doctor (not just you) who is using the spot in their local market.

Dentistry is a small world (don't ever forget it) and successful dentists and dentists that make lots of money get copied very quickly. Thus, successful doctor's advantages need to be protected and preserved.

So, why would you or any doctor buy a commercial?

Especially now that you know what's possible.

Why not just write and produce it yourself...

Well, in fact, you could...(maybe you've tried) AND...

Here are some cold hard numbers about what it would take to duplicate this spot and perhaps stumble upon the same hidden secrets...that is if of course you wound up being lucky enough to do so.

Here's the numbers for you to "DIY" (do it yourself):

Doctor/Staff Time:

$15,000.00: To write script and "guess" on the marketing "secret sauce" message that might work:

Direct Production Cost:

$27,000.00-$30,000 .00: Just so you have a spot and so you can then see if your "guess" was right. The odds are that on your first try, you'll be far more wrong then right. (Ask me how I know!)

$10,000.00: Actor Royalty Fees: Surprise..the right actors get great rewards..

Time:

10-12 Weeks

Bottom line cost if and when you attempt this yourself:
$55,000.00! (before testing)

Even with the first $55K you'd still have to test....

Don't forget. Not included in the first round of costs just to get on the air during €œtake #1€ù there would still be the cost of testing your spot in various locations, during various programs, and time slots to see where it works, doesn't work, and works best. That's probably cheap, right? Well, the testing alone results in a learning experience valued at $100,000 to $136,000 in dollars spent during the first 12-24 months. Talk about high risk poker!

AND...Here's what's even worse. Usually, the first time, it's wrong...

The odds are the first time out of the gate, you will be completely wrong and have to go back to the drawing board and start over. Thus, you would likely take the first $55K and flush it down the drain, then come back and do it all over again hoping that on take #2 you'll get it right.

Thus, you should take that above budget number and double it to $110,000.00 Ready to give that one a go?

AND For those that do still attempt all of this. They wind up giving up.. Here's why.

Docs that either write a commercial or have one written by some non-dentist that has no clue about what sells full mouth dentistry usually wind up with a flop..even after the massive time and money investment we discussed earlier... and believe it or not after all of that guess what happens? The doc is done, kaput, over it..stick a fork in €˜em cause he's cooked.

Knowing the real TV story now, is it any wonder that you don't see more dentists on TV? No surprises with that one.

Just more reasons why most dentists can never make TV work!

Thus: By the time you went through the production cycle and testing cycle, you can easily have spent $250K-$300K in a two or three year period on finding the right mix to arrive at the same results as Dr. X is getting right now handed to him on a silver platter.

Which option sounds like more fun?

What it all boils down to with TV is Risk (capital R). And, you know what? I hate risk and I bet you do to. It's hard wired into our natures as humans and especially as dentists. I hate it A LOT!!

So, I've removed all the risk for you.

Big Case Marketing has removed all the risk that surrounds TV marketing. BUT it's only for ONE doctor per DMA. All the rest get to continue to play the high stakes risk game and mostly likely lose. That of course includes your €œfriendly€ù competitors.

The spot that produces monster sized production (the same one Dr. X uses) has already been written, filmed with the right mix of actors, has the €œsecret sauce,€ù and more importantly tested for where it needs to run so that production can soar in any practice that uses it.

I'm so confident in the results; I'll guarantee it 100%.

It's EVEN Guaranteed to Work.

100% Money Back.

Bullet Proof Guarantee: Big Case Guarantee's to YOU that phone calls will come into your office with patients needing and wanting full mouth complex case treatment.

If you don't get phone calls, you can terminate your license AND get your investment back.

AND To further insure success, there are more things I throw in to make sure you get results:

More Risk Eliminators that Guarantee Success.

Staff Training:

As part of the license, we throw in an exclusive phone monitoring program to train and help your staff so they close more consultations into the chair to further boost your results and return on investment.

That phone monitoring program ALONE is a $9,500.00 per year program that I sell to other doctors and it's included just as part of the TV spot.

Staff Hiring:

If you need to hire staff because of the success of this commercial, just let me know and I'll throw in Big Case's Proprietary AutomaticHiring System so you can make even better hires. That's worth another thousand bucks.

Special UltimateDentalSpot Website Included:

A special website is also included with your license so you can capture those patients that aren't ready to call that still want to know about a solution for major dental problems. You can then continue to market to them long term as some of them do become ready.

No Actor Royalties:

Remember that annoying $10K expense back up in the production column? We pay all royalty fees. The truth is that the right combination of actors is crucial and we've taken care of that.

Media Buyer:

Why do we have a media buyer? Well, unless you are an expert or have one on your staff who has handled TV stations before, there are issues. If you don't know what you are doing, the TV station will take more of your money then necessary. To minimize your risk, you get access to an exclusive media buying expert that knows when and where and how often to run this spot in your local market for optimum results. They will deal with the TV stations so you don't have to and so you don't get taken.

Highly Exclusive:

Only ONE doctor in a US or Canadian DMA can have access to this commercial. There are only 210 DMAs in the US and 43 in Canada. (You can search for Nielsen on Google or DMAs on Wikipedia and find those lists just in case you are curious.) This protects you and keeps you from having to worry about other doctors getting their hands on the €œsecret sauce€ù that only you will have in your market. You'll be king of the hill in your TV market.

No long term commitment:

Once you have this for the first year, I think you'll give up the license when they shovel the dirt over your coffin. In the meantime, you can be assured, the license for the commercial is renewable annually. There are no long term contracts.

Now please do realize that if you fail to renew your license, another doctor will step up immediately into your place to reap the benefits AND your cases will dry up.

Application Process

An application is required. Here's why.

The type of dentistry coming from this commercial is mostly complex reconstructions and implants. Sure some bread and butter dentistry, perio, and hygiene results as well BUT the majority is complex stuff that only very well trained dentists are capable of doing.

That's why the production numbers are so high.

If you don't have an adequate specialty or advanced GP background, you simply will not be eligible to tie up your DMA regardless of your willingness to invest in the license.

An application is required to also verify that:

You will benefit from using UltimateDentalSpot TV in your market. If you won't, we won't waste your time.

That you can actually handle the results this spot will bring - not everyone can!

You are committed to making necessary changes that increases the results in your business.

You are committed to the highest ethics and to doing good dentistry. The reality is there are some really lousy dentists out there and Big Case only works with dentists that are committed to good dentistry.

In addition, we don't waste time discussing the commercial with anyone who hasn't submitted an application with documentation. Thus: Experienced clinicians only!!

What's the License Investment?

It's a steal. Especially when you look at the production numbers.

In fact, I'm seriously considering raising the license fee as some very smart consultants are telling me that I've lost my mind.

For year one, currently, the investment in the license is a mere $30,000.

That's roughly 10% of what you would have to invest to potentially (with no guarantees) arrive in the same place with a commercial two years from now. And that's IF you got lucky attempting to develop this on your own.

In Dr. X's practice, the license fee is less than 1% of his production (.81% to be exact). Many dentists spend more $$ on a car every year and last time I checked, cars didn't make production go up!

Now, if you want, feel free to go ahead and chase the goose for two years and see what you get. In fact, I'd love to hear about it.

Otherwise, my recommendation is that you apply to license and secure the spot (quickly before your market is GONE!) and in a few months we can have a discussion about you'll have more production then you will know what to do with it...

Besides, you have nothing to lose as it's guaranteed or your money is refunded.

Sincerely,

Dr. James R. McAnally

Big Case Marketing

P.S. I'm dead serious. Serious inquiries only. No application = no access to anyone for questions.

P.S. #2 If you are high maintenance personality or a jerk (ask your significant other), don't bother knocking on our door because there is at least one nice doc in every DMA. They'll find their way to our door. We don't work with jerks regardless of willingness to pony up the dough. Life's too short.

P.S. #3 If you are in English speaking Canada, the same licensing rules apply.

P.S.#4 If you are in non-English speaking Canada or outside North America, email us directly to discuss reshooting this spot in your local dialect as similar results are likely.

Big Case's UltimateDentalSpot

Details

Confidentially licensed annually to ONE doctor per designated market area (DMA) as defined by Nielsen Ratings.
License fee includes the following:

THE UltimateDentalSpot ($155,000 min. value!)

Editing of Spot for Your Local Market ($5,000 value!)

Voice Over ($1,500 value!)

Actor Royalty Fees ($10,000 value!)

Consulting on Where/When to Run in Local Area ($4,997 value!)

Referral for Media Buying

Edited Spot in Station's Preferred Medium ($350 value!)

Special Marketing Phone Number ($497 value!)

Big Case Platinum Phone Monitoring Program ($9,511 value!)

Monthly Staff Phone Program for Your Office to Close Consults from Spot

Phone Script that Big Case adapts just for your specific practice

Phone Slip adapted just for your specific practice

Up to 200 minutes per month of LIVE recordings of inbound patient phone calls from the spot. This is more sophisticated then a mystery call since these are live recorded calls of your real patients.

Monthly critique of an actual patient phone call to your office with grading report

6 months of previous class Phone Training CDs

Monthly Cheat Sheets from previous 6 classes

AutomaticHiringGuide ($997 value!)

10% Discount on other Big Case Marketing Programs If Available in Your Market Area.

Total Value: $186,855

Your Total Investment for Licensing Fee**:

Year One: $30,000

Year Two: $25,000

**Includes upgrades IF we find any of test versions outperforming the current version.

BULLET PROOF GUARANTEE!

Big Case Marketing Guarantees that the UltimateDentalSpot will deliver phone calls when the spot runs during the times and locations we recommend or your money back!