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Testimonials
Here's what Members of the Program have to Say about The Case Acceptance Strategies and Marketing Tools They Gain Access to for Their Benefit:
Word on the Street about the Implant & Reconstructive Profits Marketing System and Membership in Big Case Marketing Program.
Wow! What a month I have had. As you know we ran our radio spot for the type of implants we discussed in our consultation, and the response has been phenomenal! I have been doing consults and case presentations for the last five weeks and more importantly, just as you predicted, we have signed a number of patients for Big Cases. Our $2500 marketing expense generated over $146,000 in treatment! What a great feeling it is to be able to do the type of implant dentistry that I have wanted to do, and have paid so much time and money to learn. James, I can't thank you enough for leading me through the proper marketing strategies needed to attract Big Cases. I really never thought a General Dentist like me would ever be getting this type of case coming through my door. What a great feeling it is to be able to help some patient enjoy a better quality of life, while enjoying every minute of providing their treatment and being compensated very well for it. My hat goes of to you James, you delivered on your promise and then some. I'm just happy that I decided to join your group. Looking forward to seeing you again and learning from the "Big Case" Marketing Master.
Following Dr. Argero's first session from March 2007: I did my first case presentation following your precepts and directions yesterday, suit, tie, pocket square and all. Nice clerk from a local nursery agreed to a $65,000.00 full upper and lower rehab. Now today, the case is signed sealed and delivered with financing is approved. The point is that with the case presented your way, Smile-Vision, written report etc, she and her sister really were excited about getting the treatment done and "Making it Happen" Thanks again James!
Dr. John Argeros, Diplomate, ICOI, Diplomate, ABOI, Boston, MA
 For those of you who are not finding fulfillment in the dental profession or are not having patients say "yes" to treatment that they desperately need and richly deserve, especially big cases, I would highly recommend taking Dr. James McAnally's program. He is incredibly insightful of how to have patients accept and follow through with extensive treatment. He is truly dentistry's expert for large case marketing and has a deep, personal interest in helping doctors achieve what's best for them and their patients. Within 2 weeks of my first session, I went back and used the system to attract a $35,000.00 implant case! Since that time I've closed my biggest case ever for $54,000 thanks to the Program.
Dr. Philip J. Klump, Anchorage, Alaska
I attended a short 90 minute lecture where Dr. McAnally was speaking. I went home and applied one strategy he suggested and spent about $1500 on one marketing activity he revealed during the presentation. The result was $27,000 in implant surgical fees! That's an 18:1 return!. Needless to say, I'm going to repeat the same strategy again.
Dr. Lawrence Musser, Oral Surgeon, Tampa, Florida
 Dr. McAnally really knows his stuff! Just one of the strategies he taught me immediately brought in a $19,000.00 case to my practice the next week! He doesn't just give theoretical information, but tried and tested strategies that have worked in his practice. The best thing about his program is that you just go back to our own practice and implement what already works. He has made it an easy to follow step by step process that gives you results. I was skeptical at first, but since I started working with Dr. McAnally, my production increased 25% and I actually work 1/2 day LESS each week. After 3 months, I'm up $200K in cases for the same 2 months as the previous year!
Dr. Pi Das, Houston, TX
Dr. McAnally, congratulations on your obviously successful implant practice. The number of implants you place each month would make many multi-clinician practices proud. You have obviously discovered a secret in getting patients to accept treatment plans, particularly large treatment plans. If you have any practice marketing tips to share with your colleagues, I am ready to spread the word in any way possible. I am certain there are many seasoned veterans that would appreciate learning some of your case presentation techniques.
Bill Rosene, VP of Marketing, BioHorizons Implant System
Within 45 days of hearing Dr. McAnally speak at the ICOI meeting, I took two of the secrets he shared back to my practice and closed two cases for over $50,000 each! I've gotten my guaranteed increase in my practice from the Marketing System and Program even BEFORE I've attended the first "Big Case" Session. The case acceptance packet alone has pre-sold several $10K cases for me. Here's one of the most recent checks from a "Big Case!"
Dr. Wes Moore, Ft. Smith, Arkansas
Enova thanks you for your help in understanding the dental market. You've provided remarkable insight into dentistry and it's clear to us that your understanding, from both the corporate and patient side makes you an outstanding practitioner and uniquely qualified to help other practitioners build their local practice using your Implant and Restorative Marketing Systems. Mentoring your fellow doctors in implant and restorative dentistry will enable them to not only effectively market and obtain their most desired types of patients, but also help them keep their patient's satisfaction in mind. Let me know if there is anything Enova can do to let your doctor clients know about your expertise and Marketing Systems that put patients into their practices.
Randall K. Seeliger, President, Enova Medical Technologies
Maker of the HaloTM Cordless Surgical Headlight
I whole heartedly recommend Dr. McAnally's program. Just reading the introduction to the system made a difference on how I look at my practice. He offers a well rounded, profound and long term solution to problems we have all experienced in the 'business' of dentistry. It has been the best investment I've ever made!
Dr. Diana Moriatis - Tenafly, NJ
I have just completed Dr. James McAnally's Implant & Reconstructive Profits Marketing System seminar. For the first time, I am going home with tangible, organized steps and systems to immediately implement increasing case acceptance on large profitable treatment plans. I would high recommend his system to any dentist who would like to raise their practice to the next level. He truly is the 'Warren Buffet of dental marketing.'
Dr. Lanny L. Lesser, Huntington Woods, Michigan
Dr. James McAnally in his "Big Case" Marketing System, has created the most thorough, comprehensive, methodical and meticulous and well thought through and researched system for the attraction of, to the completion of complete care (implant and prosthetic) dentistry available anywhere!
Dr. David Kagan, Boca Raton, Florida
Thank you, Dr. McAnally, for a very well put together presentation. The material is very detailed and systematical and literally covers everything from 'A to Z,' which makes it very easy to implement when you go back to the office. I definitely look forward to working with you long term. You gave us a lot of information to take home and implement right away. Thank you very much and I can't wait to see you at the next session to give you our success stories. (and 10 weeks later... We did exactly what you laid out in the Program and System and brought in another $104,000 JUST in collections from implant dentistry. That's not even including the regular dentistry!
Drs. Nader and Rima Bazzi, Canton, Michigan
 I have worked with several dental consultants and gurus over the years, and I can say without any hesitations that Dr. James McAnally is the master of dental marketing and patient psychology. I thought I had heard it all until I met him. He is world class. Every dentist needs to hear & learn from him. Not only is Dr. James McAnally a highly skilled and experienced practicing implant and sedation dentist, his breadth and depth of knowledge of the psychology of marketing is the best I've seen in 22 years of practice! He teaches you the techniques and his numbers do not lie. Let me tell you about my last three days. I had one patient that came in last week for a consult/hygiene evaluation who said he needed a "Full Mouth Reconstruction" on his phone slip, and he had been a referred directly from the new ad in the system. I previewed fee ranges, structured the consults, etc. In other words, we followed all the specifics just like you lay out in the system. It was one of my easiest closes. Ten minutes later he committed with Christine for $48 K! Along those lines, I got another complimentary consult who came across as a "typical phone shopper. The team handled it just like you discussed, got the patient in and closed a full mouth extraction/alveloplasty/ immediate dentures for $13 K. I started his case today because he couldn't wait. Ditto for the FMR who I impress for 30 units of provisionals on Monday. It has been an interesting experience on many levels, and the paradigm shift in marketing copy required a leap of faith compared to the "Ego" stuff we have all seen for years, but it is working! My team is now getting pumped. Time moves fast even while implementing change. Thank you so much!
Dr. Nicholas Shubin, FAGD, DICOI, San Juan Capistrano, California
Private Practice, Founder-Educator: Cal. Acad. of Implant Dentistry www.CalAID.com
This past weekend I had the pleasure of interacting with and learning from Dr. James McAnally and the outstanding group of doctors he attracted to his seminar. Through his compulsive attention to detail he has positioned himself as the master of dental marketing and his passion for teaching has made him one of dentistry's greatest assets.
Dr. H. Wayne Brueggen - Houston, TX
Dr. James McAnally helped me to understand many dental practice problems. Cases presented during presentations are concise and easy to understand. I really thank him for helping me to analyze my office problems and the directions offered on how to correct them throughout the seminar. I enjoyed the constructive criticism and advice from other members. This weekend has been one of my most productive seminars in my dental career.
Dr. Yoon Kang , Irving, TX
I found the information to be excellent. He is extremely well organized and the handouts/materials from the first session were WORTH the price of admission. There is minimal risk. I have sold two $30K+ cases this week! I've had my first 200,000 month this year thanks to these cases. I am in various stages of seven full arch implant supported bridges right now at about $30k + each as a result of what I have learned from James. It takes the right practice, but the marketing theory and help have been as promised
Dr. Greg Sawyer, Los Gatos, CA
Since July of this year, I've started 2 cases totaling $67K just from the one item you had all of us put into our marketing materials. That alone landed these last two cases. The info. is powerful and thanks a lot.
E. Richard Hughes, DDS, Dipl. ABOI/ID
Sterling, Virginia
I recently attend a "Big Case" Marketing Seminar. I found the program worthwhile, enjoyable and beneficial for my practice. Dr. James McAnally has a well researched and comprehensive product and is an enjoyable presenter. I would recommend the program to my colleagues. Just 3 months later, I have multiple full mouth cases in the pipeline and have already closed my largest case ever for $60,000.00! I've already had two more cases for $34K in the first four months of the program.
Dr. Brian James, Periodontist, Queensland, Australia
We have a lot of clients attempting to do implant and reconstructive cases but none even come close to the number and size of cases that Dr. McAnally does month after month after month from his Implant & Reconstructive Profits Marketing System. It's simply astounding. We see this system bringing in big cases routinely unlike anything we've ever seen in over 30 years in the lab business. It would easily be worth an investment of $75,000.00-$100,000.00 to obtain this System and be a part of his consulting-coaching program and be well worth it. Any doctor trying to get large sized restorative cases that doesn't adopt the secret methods Dr. McAnally has bundled into a step by step system to put the same kind of cases into their own practice is an absolute fool.
Tim Holbrook, Owner, SeaBrook Dental Laboratory
Big Case Marketing works because James McAnally thinks big. He's a master of large implant case presentation and case acceptance. Now he's making his secrets known to smart dentists who want to attract and sell the big cases they trained for and deserve. His guaranteed methods have worked for many practitioners throughout the country and they will work for you.
Dr. Irv Lubis, Periodontist, New Jersey
The Big Case Marketing System as conceived by Dr. James McAnally, is the sine quo non in systems for marketing implant & reconstructive dentistry. The systematic organization of marketing and detail and information is beyond what is currently available to implant practices for specialists and generalists. His systems have provided a new successful direction for my practice. My first round of marketing yielded a $54,000 case!
Dr. Larry H. West, Prosthodontist, Tucson, Arizona
Dr. James R. McAnally really knows how to bring in the big needy cases!!! At Smile-Vision we've processed images of more than 75 of his patients and prospects just over the past 18 months and boy do they need treatment! His promotion and advertising is right on the money for getting the big cases into the office.
Larry Brooks DDS, CEO, Smile-Vision
Dr. McAnally has hit the dental marketing gold mine. His passion and love for dentistry and marketing shows. He walks his talk. Elevate yourself, your office, your life with his information today. I can't wait to begin living my dream. Thank you!!!
Dr. Dan Rasmussen, Anacortes, Washington
 The dental implant market is expanding rapidly and the opportunities are greater than ever for those with the prerequisite clinical and marketing skills. While public awareness of the advantages of dental implants has reached an unprecedented level, so has the competition for implant patients. Building a successful implant practice requires a highly effective external marketing strategy to deliver implant patients to your front door. Equally important is to have the critical internal systems in place to get a yes to your comprehensive treatment plans. For those with the clinical skills to incorporate implants into full mouth rehabilitation cases, Dr. James McAnally at Big Case Marketing, can teach you his proven patient management and case presentation techniques, systematized for you to attract and sell more and larger cases. With the very specialized knowledge that Dr. McAnally so effectively shares with dentists attending his courses, implant dentistry will become the most professionally and financially rewarding part of your dental practice.
Gerald Niznick DMD MSD Prosthodontist
Banking regulations prevent me from endorsing this or any business BUT I have never seen checks from patients in a dental office as big as those that Dr. McAnally brings in from the cases his System is attracting.
Winslow Hayes, Charter Bank, Business Banking, Seattle, WA
Dr. James McAnally's Marketing System and Program is the most precise and complete system I have ever seen in 27 years in dentistry. I can highly recommend Dr. McAnally's System.
Dr. Steve Allen, London, United Kingdom
While james and Chris are titleing their book "Defying the Dental Odds", it could just as well have been called "The Most Critical Tool in Your Practice". What they are putting in your hands is an exact system for grwowing your practice from the trenches. The 10-point script outline cheat-sheet on page 108 is absolutely priceless and when used exactly as illustrated, it can't help but add an additiional 50% volume to any dental office. It's about time that somebody is teaching dentists that everyone in the office is really part of a sales team, starting with how the receptionist answers the phone when a patient or prospect calls.
Bill Glazer, President, Glazer-Kennedy Insider's Circle www.dankennedy.com
Who is Dr. James McAnally?
A practicing dentist, a doer of big cases and dentistry's reigning expert at showing fellow highly trained doctors how they can join the elite dentists who routinely attract patients that need and are likely to go forward with substantial implant and reconstructive dentistry to their practices. The large case average he attracted from the exact same strategies, ads, and System he teaches other doctors averaged $36,000 per case during the last 2 years.
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