A Book Specially for Dentists with Advanced Training

• It took 8 years to become “just” a dentist.
• You spent 2-6 more years learning things like esthetics, implants, reconstructions and sedation dentistry by taking advanced CE.
• In addition, you spent many thousands of dollars, along with untold hours of your most precious non-renewable resource (your time), to perfect your clinical skills.

Defy the Odds & Attract Full Mouth Dental Cases Month after Month!

Whether you have been successful for years at the promotion and attraction of elective dentistry to your practice or a beginner needing a starting point in the fundamentals, there is something in this book that will make you more successful at getting what you want from your practice. There’s simply never been a book as blunt on the topic of marketing and case acceptance for dentists.

Mandatory reading for:

• Generalists trained to do complex procedures–Pankey, Kois, Scottsdale Center, LVI, Dawson, Misch, etc.
• Anyone who is board certified or credentialed with associate fellowships, fellowships, or diplomate status.
• Prosthodontists, Oral Surgeons, and Periodontists who want larger full mouth cases and want to leverage themselves more effectively with their most highly skilled generalist referring doctors. Everyone on the team should read.
• Newer clinicians wishing to avoid financial mistakes with elective case marketing.
• Experienced clinicians ready to take their practice to a new level.
• Any dentist wishing to help more patients needing the best that dentistry can offer them

Here's what a few noted reviewers say:

"If you want to enjoy seeing more complex cases in your practice, this guide covers the ground needed to get you there faster and with fewer mistakes. Dentistry's needed this book for decades and finally has it!"

- Dr. Larry Brooks, Smile-Vision Labs, www.SmileVision.net

"This Guide gets you on the right track for your marketing of dental implants. In the early 1970's, when advertising became ethically acceptable, I used it effectively to bring a large volume of implant patients to my practice. This ultimately afforded me the opportunity to gain the clinical knowledge and surgical experience to develop the Core-Vent Implant System. I launched Core-Vent in 1982 and by 1990 Core-Vent Corporation was the leading seller of dental implants in the world. Every journey starts with a first step, and Dr. McAnally's book will let that first step for marketing, be a giant leap for your professional satisfaction and financial security. Implant Direct can provide you with high quality, innovative, cost effective hardware to be successful in implant dentistry, but this Guide provides you the software (knowledge) to reach your full potential as an implant dentist."

- Dr. Jerry Niznick, Prosthodontist and President, Implant Direct, www.ImplantDirect.com

"As Canada's leading vendor of state-of-the-art dental biological materials and instrumentation, we understand how difficult it is for most practitioners to fully apply what dentistry can offer the reconstructive patient, due to issues surrounding marketing and case acceptance. This Guide puts the surgical and prosthodontic specialist (as well as the generalist with advanced training) on the fast track to more success and satisfaction in their practice."

- Carl Mazur, Ph.D. Biodenix Technologies, Inc., www.BioDenix.com

It's a guaranteed way to get your practice growing again as the economy begins to show signs of life. Your peers report their practice lives having been changed for the better just by reading this book!