Products:

The $85,000 Case Presentation Secrets CD

This CD contains a live case presentation of an $85,000 case that went to yes as well as a frank discussion about what made the case go forward.  Dentists from around the globe have closed multiple $30K-$50K cases just by having listened to the presentation.  It will boost your case acceptance for EVERY type of case-guaranteed.  Please note limited copies are available.

The $127,000 ICOI Implant Presentation CD

Dentists worldwide have closed substantial cases (even up to $50K just by having reviewed and listened to this presentation made the ICOI meeting).

After repeated requests, the infamous and controversial presentation that shocked an entire association is now available for individual doctors. Dr. McAnally was barred from hosting future ICOI courses because of what he shared in this presentation. Listeners heralded it as a presentation where "finally a real clinician had the guts to say what had to be said with large complex case marketing." A "godfather" of implantology, Dr. John Hoar remarked "the best marketing and case acceptance lecture I've ever heard." Multiple doctors went away and immediately closed more cases just by having sat in the room for this landmark discussion. Now dentists worldwide are closing more cases just by having listened to the 3 CD set. Play these on your drive to the office and you'll be closing more cases too. No Big Case library is complete without this presentation!

Done for Your Practice Newsletter

Having a monthly newsletter focusing on interesting topics that keep and gain your patient's interest is one of the easiest ways to keep your practice at "top of mind" with your patients.  It easily allows you to spotlight your staff, help keep you the doctor elevated as more professional, allows you to easily introduce new services, and to also stimulate the right kind of referrals.  Even with all of those great reasons, most practices are always trying to "get around to it" when it comes to getting a regular newsletter in place.  With our DFYP (Done for Your Practice) Newsletter program, you won't have to worry about the "around to it" delay since we take all the hassle and work out of the monthly newsletter so you don't have to pay for valuable staff time to get your newsletter out the door every month.  The most successful practices in the world use a monthly newsletter.  Why aren't you? Click here for more information on this "no-brainer" to keep your patients loyal and to stimulate referrals.

One 30 Second UltimateDentalSpot^TM

Dr. "X" produced $3,7000,000.00 with the Ultimate Dental Spot.
Who will be the one doctor in your DMA (Direct Market Area) to do the same?

Click Here for more information about this powerful marketing tool.

AutomaticHiring^TM for Dentists

One of the most difficult aspects of dental practice management is hiring great employees.  Your were probably never taught how to hire in dental school thus like most dentists you use unstructured hiring processes that often result in a waste of time, energy, and money.  As you know, the right hire can boost your practice results and the wrong hires do nothing but waste valuable money.  If you are ready to stop "stabbing in the dark" and make the right hires, Big Case Marketing can show you how with AutomaticHiring^TM for Dentists.  There is nothing else like it in the profession.   Our one of a kind trade concept DentalSurvivor^TM takes all the work out of hiring while getting you the best employees out of any group of applicants.  The guide includes an internet method of stimulating applications automatically resulting in more resumes then print media.  Of course, should you have to still use print media in your market location, the guide will show you how to slash the cost of your dental help wanted ad by 95%.   Kolbe^TM testing is one of the best methods to use with hiring and you'll find the exact sequence of events on how to set-up the correct operational traits needed for any position in the office.  As a bonus, the method on how to replace a superstar team member with a new team member with similar traits is also revealed.  Finally, the same testing concepts exposed in this guide, are also directly applicable to the hiring of associate dentists to help prevent the headaches and personality clashes common with associate dentist-owner dentist relationships.  If you purchase the guide with support Big Case will set up your first AutomaticHiring sequence and guide you through the Kolbe test process step-by-step.  This guide will pay for itself with your next hire! 

Big Case Marketing's Phone Monitoring Program

Just how important is your phone?  Why monitor it?

Here's the reality.  You can have the best marketing in the world, the most perfect technical skills, and be great at case presentation and this one hole in your management systems can sink success faster than the titanic. 

Most doctors refuse to believe how bad their phone really is.  To show you what is likely happening in your front office right now, click here and listen to an actual call from a real practice.  After your done, think to yourself about the likelihood of a complex case patient booking an appointment when the phone is handled in such a manner.  Bottom line:  Ignore this one issue and your guaranteed to waste thousands of dollars (maybe even tens of thousands) annually with your marketing efforts. 

For details about the Big Case Phone Monitoring Program, click here.

The "Gloves-Off" Guide to the Biggest Marketing Secrets in Reconstructive Dentistry

Whether you are a seasoned pro at full mouth marketing or a beginner, there is something in this book that will make you more successful.  There's never been a book as blunt on the topic of marketing and case acceptance for dentists.

Here's who should read it:

• Generalists trained to do complex case (Pankey, Kois, Scottsdale Center, LVI, Dawson, Misch, etc.)
• Prosthodontists, Oral Surgeons, Periodontists who want larger full mouth cases and want to reduce their dependence on referrals.
• Newer clinicians wishing to avoid serous financial mistakes with marketing for casea
• Experienced clinicians ready to take their practice to a new level.
• Any dentist wishing to help patients needing everything dentistry as to offer

Here's what a few noted reviewers say:

"If you want to enjoy seeing more complex cases in your practice, this guide covers the ground needed to get you there faster and with fewer mistakes. Dentistry's needed this book for decades and finally has it!"

- Dr. Larry Brooks, Smile-Vision Labs
SmileVision.net

I highly recommend Chris Mullins book for any office that is serious about telephone skills management and getting the most productivity out of office personnel. After 38 years in business, I know that this is a crucial element in building a successful business and maintaining a positive atmosphere in interoffice communications. Very few teach this muchneeded training and Chris is a real professional with a track record of success with many companies throughout the US. Chris Mullins can make your office a productive winner.

- Pete Lillo, President, Kennedy-Lillo Associates, Pete Lillo & Associates,
PetethePrinter.com

"This Guide gets you on the right track for your marketing of dental implants. In the early 1970's, when advertising became ethically acceptable, I used it effectively to bring a large volume of implant patients to my practice. This ultimately afforded me the opportunity to gain the clinical knowledge and surgical experience to develop the Core-Vent Implant System. I launched Core-Vent in 1982 and by 1990 Core-Vent Corporation was the leading seller of dental implants in the world. Every journey starts with a first step, and Dr. McAnally's book will let that first step for marketing, be a giant leap for your professional satisfaction and financial security.

Implant Direct can provide you with high quality, innovative, cost effective hardware to be successful in implant dentistry, but this Guide provides you the software (knowledge) to reach your full potential as an implant dentist."

- Dr. Jerry Niznick, Prosthodontist and President, Implant Direct
ImplantDirect.com

For too many businesses, the owner underestimates the amount of training necessary for employees to handle telephone calls well. There is too much money spent on marketing, sales and attending events so that new customers will call the office to allow the phones to get answered haphazard l y. This book does a great job in teaching the essential techniques and insights necessary so employees can master this important business development tool.

- Robert Skrob, CPA, Business Talk Radio,
BusinessTalkRadio.com

"As Canada's leading vendor of state-of-the-art dental biological materials and instrumentation, we understand how difficult it is for most practitioners to fully apply what dentistry can offer the reconstructive patient, due to issues surrounding marketing and case acceptance. This Guide puts the surgical and prosthodontic specialist (as well as the generalist with advanced training) on the fast track to more success and satisfaction in their practice."

- Carl Mazur, Ph.D. Biodenix Technologies, Inc.
BioDenix.com

The No Bull Guide is an excellent and very worthy read for all business owners and entrepreneurs. We tend to be the worst at training our own staff and expect them to be mind readers. Chris gives detailed steps on how to train your staff, from answering the phone to selling your services. I highly recommend this book to give you the know-how and scripts to train your staff to make your business more successful. She will also remind you of the steps you can take to make sure you staff is prepared mentally, physically and emotionally to do a great job for you.

- Lee Milteer, author of Success Is an Inside Job,
Spiritual Power Tools for Successful Selling and the Millionaire Mindset Coaching Program

Spiritual Power Tools for Successful Selling and the Millionaire Mindset Coaching Program Businesses invest thousands in lead generation without realizing there is an enormous hole in the bucket: poorly trained and poorly managed customer service phone staff. With her meticulous attention to detail and superb coaching and scripting expertise, there is no one> better than Chris Mullins to fix the problem and help your business build and maintain a profitable front line.

- Susan Berkley, author of Speak to Influence:
How to unlock the hidden power of your voice,
GreatVoice.com