Elite Doctor Strategies for Advanced Clinicians

How to Protect YOUR Investment in Advanced Skills

If you have worked hard to acquire advanced clinical skills in dentistry and feel you don’t use your skills to their maximum potential, then you’ll be very interested in the Elite Doc’s Strategies Program Basic Membership.

Only a few doctors like you have achieved a higher degree of clinical excellence and level of skill, caring and judgment beyond average. Yet, your patients, family and friends likely see you as “just another dentist”. It doesn’t have to be that way. You need to think and operate your professional business differently compared to regular practices. Not all dentists are equal.  Our Members understand this quite well and know how to use simple means so patients understand the they are “better than the rest.”

Get Recognized as The Expert Dentist in Your Area

You can step out in front of the pack and provide high-quality, fee-for-service dentistry to your patients. And you can stop competing with the hoard and become recognized for your elevated ability to provide the high level of care that many patients really want – at the appropriate fee. This is all possible.

It takes your intent, seeking the right information and experts, and, lastly, it takes action on your part beyond just the clinical choices of elevating skills and abilities to perform specific procedures. If these non-clinical things don’t appeal to you, or if you feel you can’t develop the self- confidence to even try – then what will be discussed below is also likely not for you.

By the end of three months, you will undoubtedly see the power in what’s in this Program and very likely have requested a private conversation with one of our Practice Development Coordinators to find out how you can quickly move on to accelerate your growth and progress further. The choice will be yours but I expect to see you prosper from The Elite Docs Strategies Program!

This unique learning program provides you with

1. The information you need on your quest to become the outstanding dentist you really want to be.
2. A way to change your thinking while you go about changing your clinical abilities via specific clinical courses. While peers in your courses won’t have any idea of what’s next for finding elective cases, you’ll be well on your way to taking steps that put cases into your practice when your skills are ready.
3. Straight, blunt, “gloves-off” advice solidly based on 17+ years ‘expensive experience’ on the dental battlefield… supported by current, real life examples, from practices around the globe. Our member practices feed-back and improve ongoing discussions in the Program.
4. What’s working related to marketing and case acceptance concepts and strategies as they stand with today’s market conditions.

Ultimately, here’s what this Program can do for you:

• Gradually reduce insurance and government reimbursement scheme dependence
• Allow you to attract, close and treat more complex cases as your clinical skill levels increase based on the strategies discussed and marketing examples dissected in each issue.
• Provides specific steps for refining a predictable and systematic ethical sales process for your elective cases. One key major big case strategy is discussed in detail in each month’s issue.
• Show you how to command the fees necessary to provide top-notch care.
• Understand how to become the “go-to” person in your community for the type of cases you want to treat.
• Gradually see fewer patients but treat them more comprehensively.
• Help you develop a plan for earning the kind of income commensurate with your care, skill, and judgment.
• Boost your self-worth and confidence—something our professional organizations don’t deliver.

Here are just a few of the things covered in just one single recent month:

• How appropriate diagnostic fees affect case acceptance for full mouth cases.
• What middle class demographic and income changes mean for the clinician with advanced training.
• Why “Groupons” will not be the wave of the future for complex dental services.
• How to easily shoot successful marketing videos for your practice.
• How to calculate true return on marketing investment—Why 100% of what you are reading in the dental trade publications is WRONG with this crucial calculation!

What you’ll receive as part of your trial:

• The monthly practice building Elite Doc’s Strategies™ Letter, just for advanced trained dentists. The gloves-off, no-holds barred marketing and ethical sales letter for Elite Dentist is the same letter that our Elite and Maximum Case Acceptance Program Members study on a monthly basis.
• Chris Mullins’ The Phone Success Doctor NUGGETS for Sales – Chris is a master at all things related to YOUR phone and the success it brings to your practice as a dentist focusing on big cases. She co-authored ‘The Gloves-Off Guide to The Biggest Marketing Secrets in Dentistry’ and is the most recognized expert in dentistry on how dental practices need to handle their big case phone for more success with advanced cases and elective dentistry much differently than average dentists.
• 40% Discount for up to 5 full-face cosmetic simulations per month with Smile-Vision: One key to case acceptance for larger fee-for-service dentistry is the “smile simulation” and Smile-Vision is the “Go-To” source for professional quality clinically-accurate digital simulations. Give patients a reason to say “YES, I want that!” “If you can do that for me,I’ll pay you anything to get it done!”
• Special access to webinars, teleconferences and newsletter briefs that you would never otherwise know about. Keep abreast of the latest happenings in practice development just the way you keep up your reading on clinical topics.
• Quarterly Elite Doc’s Strategies Member’s Only Calls to Boost Your Success in Management, Marketing, and Case Acceptance Ready for even more insight into “what’s working” at any given time.
• And discounted tuition on attendance at the bi-annual Case Acceptance Summit…

Additional Monthly Bonuses during the Trial.

Month #1:

• Case Acceptance Maximizer DVD. This DVD dramatically reminds your patients what’s possible for transforming their smile. It can be played throughout your office to help push more cases into treatment. Just plug it in and it goes to work.
• Dr. McAnally’s Secrets of the $85,000 Case Presentation CD. Listen in on a live case presentation for an $85,000 reconstruction that went to yes. The insight into what is and isn’t needed for case acceptance is astounding.
• 6 Ways to Turn Your Next CE Course into Revenue within 60 days. Dental CE as hobby or business/practice builder? Your choice. If you prefer the latter, this guide is the ticket to having courses actually pay for themselves and adding to your success.

Month #2:

• Direct Response Marketing Guide for Dentists. As dentists, we were never ‘trained’ to understand the science of marketing or even to know what is critical to marketing that gets us the results we expect. This guide helps fill in all those foundational blanks that they forgot to tell us about in dental school.
• Dr. McAnally’s Newest Book ‘The Gloves Off Guide to The Biggest Marketing Secrets in Reconstructive Dentistry’ Dentistry’s new definitive guide to the ‘secrets’ behind dentistry’s
  biggest cases.
• Dr. McAnally’s $127,000 ICOI Implant Presentation CD. After repeated requests, this infamous and controversial presentation that shocked an association is now available for individual doctors. “Finally a real clinician has the guts to say what had to be said with large complex case marketing,” says Dr. Gerald Niznick. A“godfather” of implantology,” Dr. John Hoar remarked, “the best marketing and case acceptance lecture I’ve ever heard in my 50 years in dentistry.” Multiple doctors went away and immediately closed more cases just by having sat in the room for this landmark discussion. Now dentists worldwide are closing more cases by listening to the 3 CD set. Play these on your drive to the office and you’ll be closing more cases too. No Big Case library is complete without this presentation!

Month #3:

• The 14 Mistakes Dentists Make When Marketing Their Practices. Hindsight is 20/20 thus this report is meant to give you the hindsight to keep from making unnecessary mistakes (i.e. wasting time and money) when it comes to marketing and the mindset of the successful practice.
• The Ultimate Hiring Guide. Let‟s face it. One of the most difficult aspects of dental practice management is hiring great employees. You were probably never taught how to hire in dental school, thus, like most dentists you use unstructured hiring processes that often result in a waste of time, energy, and money. As you know, the right hire can boost your practice results and the wrong hires do nothing but waste valuable resources. This hiring guide reduces that risk substantially.
• Simplifying Case Presentation. This 40 minute video will give you an outline for making your case presentations more powerful and persuasive. It will get you on the road to developing a reliable and reproducible way to interact with patients when presenting big-ticket treatment plans.

As an additional bonus, James has also created a special series of teaching videos just for those with his latest book which is a part of the Trial. This bonus is delivered over 21 days via an email link to private webpages not available to the public and the presentations include:

• Insider case acceptance tips usually reserved for our more advanced members.
• A guide to getting and using patient success stories to help eliminate your competition.
• The one practice goal setting exercise used by the highest performing dentists.
• Our member’s only external marketing presentation that has saved our members literally millions in needless marketing expenses.
• 3 practical strategies for reducing the odds of patients saying “NO” to treatment for specialists and generalists