Dental Marketing, Apple, and Best Buy

Posted In: Dental Practice Marketing, Ethical Selling Dentistry

Would you look at this…..WSJ yesterday…..

 

 

 

 

 

 

 

NOT a Big surprise……big discounter Best Buy continues to head for the inevitable as they ignore the discounting tactics that always put a discounter out of business.  Increasing volume on decreasing margins.

Are you aware that there are solid laws regarding thinking about fees, margins, and then addressing this as part of your practice operation?

Did you know that we provide help to our members so they understand the danger with discounting and how to approach it so it makes sense?

These rules on fees and margins are contained in two member only presentations.

As a preview, here are the top 6 things that damage all dental practice margins…..of course in the presentation, we address what to do with these 6 items as applied to a dental practice.

 

 

 

 

 

 

 

In these presentations, I also go into why “context” is a big deal with whatever you are selling. If you don’t think so? Just ask Apple, Starbucks, or Williams-Sonoma.

They’ve got this nailed and the lessons are there for everyone to apply.

 

 

 

 

 

 

 

The two presentations combined, are designed to put $60K in added revenue into an average practice within 60 days after application.

Their history is having been designed to return our top level consulting program (Elite) member investment ($60K over 20 months) to those in that Program shortly after enrollment.

Now, thanks to the ability to control who sees the presentations (Members only controlled log-in), I’ve included them in Session I and II of the Maximum Case Acceptance online Program.  Yep, that means you can access them if you choose.

FYI:  In case, you didn’t get the memo, the world has changed a lot, everyone is accessing information differently.

As an example, current Wall Street types get up at 2 in the morning to monitor the real time data coming from other parts of the world so they are ahead of everyone else when the opening bell sounds in NY.

While there’s no need for any of us to change our sleeping habits, there are a lot of things that have moved on that must addressed in each and every practice’s communications and how it sells itself to prospective patients and patients.

Practices who aren’t in the process of fixing this NOW do not have a fun future ahead……

As part of our adapting to technology, we’ve made our foundational training in ethical selling available in this unique format.  It’s become our most popular Progarm.   It’s also the best thing I could ever do for the profession, so I’m proud of making it available 24/7 to every corner of the globe…….

By the way, the two fee related presentations return the first two month’s tuition for the online Program 60X.

How many clinical CE courses every offer such……….zilch…..

So……Best Buy in the ditch or appropriate margins.  Do’er and adapter or lame and lazy…….

Choice is yours……

Posted on 15 December, 2011 Tags: