Maximum Case Acceptance Coaching Program

If you want to achieve higher rates of acceptance for your dental case presentations, then the maximum case acceptance program is for you. 

Big Case Marketing's exclusive 12 month program is for a limited number of doctors to learn the skills needed for achieving the best possible case acceptance rates possible in their practice regardless of how large the case size. 

An application is required for admission into this exclusive program for dental case presentations  - not everyone is accepted. 

If you are accepted, with your confirmation, there will be a list of items to provide before the first live program session to maximize the results you receive from the Program   

Why Attend a Program to Teach You A Case Acceptance System?

Dentists routinely spend tens of thousands of dollars on clinical skills to get better at doing procedures.  In addition, they often spend significant time or money on marketing to generate cases either through advertising, the solicitation of referrals, or internal marketing inside the practice.

However, here's a harsh truth.  Without a defined case acceptance/sales process in the practice, the odds of fully using one's clinical skills and harvesting cases from all of those efforts are very low.  In other words, you can spend a fortune on equipment, clinical training, and marketing and still not get the expected return due to the case acceptance issues.  Upgrading your dental case presentation skills is the answer.

The best  way to get a return on your education and marketing efforts to help more patients is to get better at case acceptance.  The doctors with the highest acceptance rates use a defined system.  Doctors with defined systems get acceptance on more ideal treatment plans.

Whether you realize it or not, case acceptance starts at the first point your patient enters the practice from external advertising or direct referral and ends with the actual case presentation and follow-up after the presentation. 

Every single step along the way is important and effects the end result of the patient saying "yes" or "no."  All of these critical steps are covered during the Maximum Case Acceptance Program so that you are no longer in the dark with what gives you the best chance at the patient making the right decision.  

How Is the Program Structured?

Big Case Marketing's Case Acceptance Coaching Program consists of 3 live participation sessions and 7 teleseminars to cover the specific steps needed for maximum acceptance rates in the practice.  Each doctor takes back a proven case acceptance process (sales system) to be used in his or her practice.  In other words, your dental case presentation skills will finally be at the level needed for your success.

Each live session covers one-third of the details of the case acceptance process.  As steps are discussed, exercises are completed so that each doctor becomes comfortable with the communication skills needed to consistently achieve higher acceptance rates. 

The end result is a structured and repeatable Case Acceptance System for your practice that is applicable for both regular procedures and higher fee elective procedures.

What Types of Doctors benefit from the Maximum Case Acceptance Coaching Program

1. Doctors that are struggling with achieving routine repeatable case acceptance.
2. Doctors with patients in their hygiene program who need dentistry upgraded (10 units of crown & bridge) but don't know how to present the treatment in ways to get it accepted.
3. Doctors that market extensively or that expend significant time cultivating referrals.
4. Doctors who are in the process of getting more clinical training that will increase the largest case sizes in the practice.
5. Doctors that are having problems achieving acceptance for cases over $10,000 USD in treatment.
6. Doctors that routinely hit case acceptance €œroad blocks€� above $30,0000 USD.
7. Doctors already achieving acceptable levels of case acceptance and who are looking for ways to boost their results.
8. Doctors who can't devote the time to commit to full membership in the Big Case Program.
9. Doctors whose market is already closed for Members in the 20 Month Big Case Program who desire to boost their case acceptance rates on their existing marketing.

What the Maximum Case Acceptance Coaching Program Isn't:

1. This program isn't theory.  It is hands on and the actual step-by-step to improve acceptance rates for all types of dental treatment.
2. It is not just dropping a pile of case acceptance "tips" in your lap and leaving you alone to figure out how to build a defined system by yourself (the 3-ring binder with no instructions scenario).
3. It is not a giant seminar, 'boot camp,' or other training program that makes you feel good at the time but leads to little or no implementation or results.
4. It is not a 500 person seminar or "mega event" where '1000 nuggets' turns into a platform for never ending sales pitches about non-dental products or business "opportunities."
5. It is not just broad based general training in 'leadership'.
6. It does not require you to become a slick sales-man or require you to dress and act like a used car salesman.
7. It does not involve teaching you high pressure sales techniques (those don't belong in dentistry).
8. It does not require you to learn a bunch of worthless sales "closes" that don't apply to us as professionals.
9. It does not require major changes in the clinical way you practice.
10. It is not delivered to you by a clinician who's last case presentation was in the 1980's but by a clinician versed in 21^st century fees.
11. It is not delivered by a non-dentist.  Non-dentists can never know what it's like when it comes to dealing with live patients.
12. It is not broad spectrum academic theory untested in the real world.
13. It is not static. Testing and improvement is ongoing.

Certification and Continuing Education

Each participant is eligible to receive 40 CE credits.  Participants can choose to be an Active or Passive Participant in the Program.  Applications for Active Participation have higher priority for acceptance into the Program.

Active participants will receive a recording device to record case presentations back in their practice.

Because, patients benefit more when the doctor is well equipped to lead the patient to the best treatment choice possible, active participants will receive a Certificate for Excellence for Patient Care and Dental Case Acceptance for completion of the Program as an active participant. 

To be certified, one of your actual case presentations must reviewed and critiqued either on a teleseminar or at a live meeting, you must attend all 3 live meetings, attend the 7 teleseminars, and at the conclusion of each meeting and each teleseminar submit your Doctor's ActionPlan^TM.  The case review will consist of the recorded presentation and disposition of the case. 

Provisions For Doctors Outside the Continental US and Canada

The availability of Case Acceptance Training like this is extremely limited outside the US.  However, international doctors need these very same skills that the Program provides. 

Based on the number of doctors internationally who express interest and due to the difficulty with travel related to distance as well as US Homeland Security hassles, doctors outside North America (including Hawaii and Alaska) can opt to receive recordings of the live sessions in lieu of attending the live sessions.

Live Meeting Dates 2008-9

Teleseminars

Seven Live Teleseminars will be led by Dr. Larry Brooks (CEO, Smile-Vision) to preview, review, and practice the material presented by Dr. McAnally at the live meetings. Participants will have a choice of attending Teleseminars held on both Wednesday evenings and repeated on Friday mornings (to allow for maximum individual participation) in June, July, September, October, and December 2008 and January, February, 2009.  Teleseminar dates will be announced by May 2008.  Recordings will be provided for those who cannot attend.

Why an application? 

The application verifies that:

• You will benefit from the Maximum Case Acceptance Coaching Program.  It also screens for doctors that would be far better served by attending Big Case Marketing's 20 Month Program.
• You are committed to making necessary changes that increase Case Acceptance results in your practice
• You are committed to the highest ethics and to doing good dentistry.
• You are serious about improving your success.

Not everyone is accepted.

Financial Details

The total fee for the 12 month program is $14,997 USD paid over 10 months ($1499).  Any other members of the practice (associates, office manager, financial coordinator, treatment planner, treatment closer, etc.) can attend the program at one half the regular fee $7494 USD also paid over 10 months.  No drop-ins are allowed.

Early Application Deadlines:

Receipt of application by 5pm Feb. 29th, Save 12%:  $13,197
Receipt of application by 5pm Mar. 31st, Save 10%  $13,497
Receipt of application by 5pm Apr. 30th, Save  5%:  $14,247

Following acceptance of your application, a $1499 USD refundable deposit is required to reserve and confirm your Membership in the Program.  Your deposit is fully refundable with a 60 day or greater written notice of cancellation.

Bullet Proof No Risk Money Back Guarantee #1

If by 6 pm of the first live session day, you don't feel you are receiving your investments worth from the Program, hand me your badge, turn in your materials, and I'll REFUND your tuition right on the spot.

Bullet Proof No Risk $25,000 Guarantee #2

Active Participants completing the program are guaranteed to gain acceptance on at least an additional $25,000 in treatment in their practice by the end of May 2009.  Otherwise, we'll coach you until you achieve the expected gain - no matter how long it takes.

Financing for Big Case Marketing Programs and Members

Chase Health Advance Financing Options, brought to you by CHASE brand, rewards your membership with Big Case Marketing Systems.  All doctors affiliated with Big Case will receive the following:

Chase For Your Practice:

• Deep discounted rates on 18 & 24 Months No Interest Plans
• Attainable Credit Lines reaching 20K

Chase For Your Big Case Membership:

• Option to finance your enrollment fees with Big Case Marketing on an 18 Month No Interest Plan