dental management, dental marketing, dental practice management systems, dental practice management consultants, dental case presentation

About Us

With corporate titans such as Microsoft, Amazon, and Boeing as well as renowned clinical giants like Kois, Speer, and the Seattle Study Club, it will come as no surprise that Seattle is one of the world's epicenters in business and dentistry.

Big Case Marketing Systems is headquartered in this same innovative environment.  Big Case Marketing Systems evolved out of a ten year search by CEO and Program Founder Dr. James McAnally--an "in the trenches" dentist with a surgical-prosth practice in one of the world's most competitive dental environments.  Big Case Member's routinely refer to Dr. McAnally as the guru of full mouth case marketing and dentistry's "Warren Buffet of Marketing."

Doctors Applying for Membership in the Program Routinely Report and Experience the Following 12 Issues with Obtaining Full Mouth Cases for Their Practices:

  1. Problems Finding Patients Willing to Invest in Treatment
  2. Issues in Attracting Complex Case Patients that are Ready for Whole Mouth Solutions
  3. Difficulties Getting Word Out about Their Advanced Clinical Skills
  4. Not Having Routine Success at Case Presentations for $20,000-$100,000 of Reconstructive Dentistry
  5. Having Patient Finances Being an Issue to Cases Going Forward
  6. Seeing Patients Suffering from "Sticker Shock" over Fees
  7. Getting Unexpected Surprises from the Patient's Family Members or Spouses Getting in the Way of Yes
  8. Difficulty Making Their Marketing Work Predictably
  9. Issues with Patients Not Being Pre-Sold to Trust Them as the Doctor
  10. Having Staff Issues that Affect or Lower Case Acceptance
  11. Seeing Inadequate Returns on Their Marketing Investments

Every one of these vexing frustrations is dealt with via aspects of the Program and with the Marketing Tools, and Case Acceptance Strategies Members have access to for their practice.


Our Ultimate Purpose behind the Program and Systems are to ETHICALLY allow Its Members to:

  • Have A Constant, Steady Stream of New Full Mouth Reconstructive, Implant & Cosmetic Cases in Their Practice
  • "Lock Out" Competitors So They Achieve as Much Success as Possible in Their Local Market with Adequate Case Flow
  • Enjoy the Financial Freedom that Comes with Highly Rewarding Full Mouth Cases
  • Treat the Types of Clinical Conditions Cases That Advanced Clinical Training Prepared Them to Deliver
  • Allow More Control Over Their Practice, Their Finances and Their Whole Lives
  • Remove Pricing from the Equation and to Set Their Fees Commensurate with Their Care, Skill, and Judgment Irrespective of Other Dentists in Their Practice Setting

Since membership spots are intentionally limited so that every member doctor has success, doctors interested in membership are encouraged to apply immediately.